Interpretation of pareidolia effect of the rock art faces in Suối Cỏ heritage

Abstract

The interpretation of archaeological data of Rock Art increasingly requires interdisciplinary approaches, including graphic-design techniques, pareidolia and ritual economy. In Acient Rock Art, the artisans thoroughly exploited perspective elements, especially the contour lines technique to create visual pareidolia that is expressed primarily through the expression of the eyes and faces. It is the ability to interact, control behavior, intentions and emotions between individuals and community, allowing for appropriate comportments in all economic, social, cultural, in particular the generation of religion and belief arising on the basis of ritual economy. The ancients believed that all material resources were controlled by gods. People used those resources to create economic values by behaving reverently and ritually with gods. That implication is very characteristically expressed in the Rock Art Heritage of Suoi Co. Therefore, interpreting the “pareidolia power” of rock art under the interdisciplinary prism of graphic arts, visual pareidolia and ritual economy will help clarify the meaning and contribute significantly to the preservation and promotion of the great values of this invaluable heritage.